TDK CREATES A SPACE FOR DISCOVERY
Client: TDK | Event: Consumer Electronics Show (CES) | Location: Las Vegas, USA
At CES 2025, ET GLOBAL collaborated with TDK to create a 40' X 50' booth designed as a hub for discovery and interaction. The design concept originated from our team in Germany for Electronica 2024, but the footprint needed to be scaled down to fit the 40' X 50' space. This project was critical for making a strong impression and building a long-term client relationship.
What We Delievered
- Adapted Design: CES is one of the largest and most dynamic trade shows, where exhibitors compete to make a bold statement. We transformed the Electronica 2024 booth concept into a smaller footprint without compromising the brand's identity or impact. The scaled design featured a striking LED display that drew attendees in, while the booth layout was crafted to encourage a natural flow.
- Seamless Collaboration: Clear communication was key. We coordinated with our design team in Germany for renderings, aligned with TDK's vision, and worked closely with their agency to deliver graphics and other key components.
- Sustainability Focus: All white cabinets featured in the booth were designed for reuse at CES 2026. An approach that reflects our commitment to sustainability and efficiency.
- Client Partnership: The most significant outcome was the strong relationship we built with TDK. This collaboration paved the way for another successful CES booth in 2026.
