OUR JOURNEY
![Famous sights of Zurich, Paris and Milan that represent oue new ET GLOBAL offices.]()
2025 | Europe Expansion
With the opening of new hubs in Milan, Paris, and Zurich, we reached a major milestand: 10 global locations. As a truly global and trusted partner, we are now closer to our clients across Europe, Asia, the Middle East, Saudi Arabia, and the Americas.
![ET GLOBAL logo on top of a grey world map on top of a stylized orang-red background.]()
2024 | One Unified Brand: ET GLOBAL
We unified our operations under one powerful brand: ET GLOBAL. This global alignment brought consistency, agility, and innovation. In the Middle East, ELECTRA continues to operate under its well-established name.
![Famous skylines of Riyadh and Dubai, representing ET GLOBAL's new offices.]()
2022 | Middle East Expansion
To better serve a fast-growing region, ELECTRA launched new offices in Riyadh and Doha. This expansion strengthened our presence in the Middle East and Saudi Arabia and marked our commitment to supporting clients with local insight and global standards.
![Live event screening during the coronavirus pandemic.]()
2021 | Hybrid Innovation
We introduced smart solutions such as digital events, connecting international audiences while significantly reducing travel, emissions, and waste.
These offerings embody our role as a sustainability champion, helping brands stay relevant, responsible, and ready for the future.![Pemberton Logo on a stylized orange-red background.]()
2020 | Powered by Pemberton
With Pemberton joining as a shareholder, we gained a financially strong and forward-thinking owner. This partnership reinforces our position as an international market leader and gives us momentum for growth worldwide.
![Celebration of our fusion of the brands KECK, EXCITE, bluepool, SCF Corporate Services, and ELECTRA.]()
2018 | Power Multiplied
In a defining move, we acquired KECK, EXCITE, bluepool, SCF Corporate Services, and ELECTRA.
This step added Stuttgart and Dubai as global hubs, expanding our presence to five locations across three continents.
From exhibitions to activations, ELECTRA embodies our promise: world-class execution, local expertise, and sustainable solutions tailored to ambitious brands.![ET GLOBAL Logo hovering above the Earth.]()
2017 | Expotechnik becomes ET GLOBAL
To reflect our evolution from technical execution, Expotechnik rebranded as ET GLOBAL, a name that captures our global presence and future-focused mindset.![The Skyline of Shanghai]()
2003 | Asia Expansion: Shanghai
We strengthened our Asia footprint with a second hub in Shanghai, increasing our speed, cultural proximity, and strategic alignment with the region's rapidly growing markets.![Singapore's skyline]()
1996 | Entering Asia: Singapore
Asia became our next frontier. By establishing a regional hub in Singapore, we empowered international clients with local expertise and on-the-ground execution.![ET GLOBAL's office buidling on Atlanta]()
1988 | Our First Global Leap
We stepped into the U.S. market with the launch of Expotechnik in Atlanta. Bringing our modular stand systems across the Atlantic was a bold move that positioned us as a true market leader.
![Expotechnik's first ever office]()
1968 | Where It All Began
Near Frankfurt, founder Heinz H. Soschinski introduced System 1000: the world’s first rentable modular exhibition system.
