With the opening of new hubs in Milan, Paris, and Zurich, we reached a major milestone: 10 global locations. With this expansion, ET GLOBAL has further strengthened its position as a market leader on the international stage by entering key new regions. As a truly global and trusted partner, we're now closer to our clients across Europe, Asia, the Middle East, Saudia Arabia and the Americas.

Following years of strategic growth, we unified our operations under one powerful brand - ET GLOBAL. This global alignment brought consistency, agility, and innovation across all markets. In the Middle East, ELECTRA continues to operate under its well-established name, delivering excellence as a trusted regional leader.

👉 Find out more about ELECTRA.

To better serve a fast-growing region, ELECTRA launched new offices in Riyadh and Doha. This expansion reinforced our presence in the Middle East and Saudi Arabia and marked our commitment to supporting clients with local insight and global standards. With these additions, our network grew to 7 global locations.

In response to the global shift brought by the pandemic, we introduced smart solutions such as digital events, connecting international audiences while significantly reducing travel, emissions, and waste.
These offerings embody our role as a sustainability champion, helping brands stay relevant, responsible, and ready for the future.

With Pemberton joining as a shareholder, we gained a financially strong and forward-looking owner – a leading European investor with over USD 25 billion in assets under management.
This partnership reinforces our position as an international market leader and gives us the momentum for sustainable growth worldwide.
👉 Find out more about Pemberton.

In a defining strategic move, we acquired KECK, EXCITE, bluepool, SCF Corporate Services, and ELECTRA amplifying our expertise in exhibitions, live events, and technical production.
This step added Stuttgart and Dubai as global hubs, expanding our presence to five locations across three continents.
With over 33 years of excellence, ELECTRA became a cornerstone of our Middle East operations—a trusted production partner delivering high-impact experiences across the region.
From exhibitions to activations, ELECTRA embodies our promise: world-class execution, local expertise, and smart, sustainable solutions tailored to ambitious brands. 

👉 Find out more about ELECTRA.

To reflect our evolution from technical execution and design to delivering smart, strategic solutions at scale, Expotechnik rebranded as ET GLOBAL, a name that captures our global presence and future-focused mindset.

We strengthened our Asia footprint with a second hub in Shanghai, increasing our speed, cultural proximity, and strategic alignment with the region’s rapidly growing markets. Our network spanned four global locations, delivering smart solutions with precision and cultural fluency.

Asia became our next frontier. By establishing a regional hub in Singapore, we empowered international clients with local expertise and on-the-ground execution.
With offices in Frankfurt, Atlanta, and Singapore, we became a multi-regional player—agile, connected, and ready to deliver across time zones. A truly global partner was taking shape.

We stepped beyond Europe and into the U.S. market with the launch of Expotechnik Inc. in Atlanta. Bringing our modular stand systems across the Atlantic wasn’t just an expansion—it was a bold move that positioned us as a true market leader in smart, scalable design.
This milestone laid the groundwork for our global journey, powered by innovation and a relentless focus on delivering trusted, efficient solutions across continents.

Near Frankfurt, founder Heinz H. Soschinski introduced System 1000 — the world’s first rentable modular exhibition system.
Not just a product. A revolution. We didn’t follow trends — we defined what it means to lead.
From that day on, being a market leader, a trusted partner, a provider of smart solutions, and a sustainability champion became more than values —
they became our global promise.