Skip to content

COOKIE POLICY

We use cookies and other technologies to optimize our marketing activities and the user-friendliness of the site, to display advertisements from advertisers, to manage advertising, and to retarget visitors. We also share information about your use of our website with our partners for analytics and for the delivery and optimization of marketing activities. Access to this data from, or storage in, countries with a level of data protection different from that of the EU cannot be ruled out. Our partners may combine this information with other data you have provided to them or that they have collected in the course of your use of their services.

In accordance with Section 25 of the Telecommunications-Telemedia Data Protection Act (TDDDG), we are required to ask for your consent to set cookies when you first visit the website. You can individually configure your selection of cookies and technologies and change it at any time for the future. For this, click on the button labeled "Cookie Settings" that you will find in the bottom left of every website page. For more information, please refer to the settings you will find below and our privacy policy.

We use the following Cookies

Necessary Cookies

These cookies and technologies are necessary for the operation of our website and are always enabled.

Name Description Lifetime

__cfruid

This cookie is set by HubSpot's CDN provider due to its rate-limiting policies.

End of session

__cfuvid

This cookie is set by HubSpot's CDN provider due to its rate-limiting policies.

End of session

__cf_bm

This cookie is set by HubSpot's CDN provider and is a necessary cookie for bot protection.

30 minutes

__hs_opt_out

This cookie is used by the opt-in privacy policy to remember not to ask the visitor to accept cookies again.

6 months

__hs_do_not_track

This cookie can be set to prevent the tracking code from sending any information to HubSpot.

6 months

__hs_initial_opt_in

This cookie is used to prevent the consent banner from always displaying when visitors are browsing in incognito mode.

7 days

__hs_cookie_cat_pref

This cookie is used to record the categories of cookies a visitor has consented to.

6 months

__hs_notify_banner_
dismiss

This cookie is used when a consent manager is active.

180 days

hs_ab_test

This cookie is used to consistently serve visitors the same version of an A/B test page they have seen before.

End of session

hs-messages-is-open

This cookie is used to determine and save whether the chat widget is open for future visits.

30 minutes

hs-messages-hide-
welcome-message

This cookie is used to prevent the chat widget welcome message from appearing again for one day after it is dismissed.

24 hours

__hsmem

This cookie is set when visitors log in to a HubSpot-hosted site.

7 days

hs-membership-csrf

This cookie is used to ensure that logins for content cannot be forged.

End of session

Hublytics_events_53

Temporarily stores tracking events (no personal data or device-identifiable info) until sent over the network.

End of session

hs.superstore.
laboratory.

Contains an offline cache of cohorts assigned to a user for HubSpot product experiments. HubSpot experiments are anonymous and not tied to user sessions. If tracking consent is given, some experiments may be linked to identifiable sessions.

48 hours

<id>_key

Set when visiting a password-protected page to avoid requiring login again on future visits with the same browser.

14 days

 

Analytical Cookies

These technologies allow us to analyze the use of the website in order to measure and improve performance.

Name Description Lifetime

Microsoft Clarity: 
_clck 
_clsk 
CLID 
ANONCHK 
MUID 

Used to analyze user behavior (heatmaps, session recording). Stores session and visit data.

_clck: 1 year
_clsk: 1 day
CLID: 1 year
ANONCHK: 10 min
MUID: 13 months

Google Analytics 4: 
_ga 
_ga_<container-id> 
_gid 
_gac_gb_ 

This is an analytics service. It enables cross-device measurement of traffic and engagement on websites and mobile apps through customizable reports.

_ga: 2 years
_ga_<container-d>: 2 years
_gid: 24 hrs
gac_gb: 90 days

__hstc 

Contains domain, user token (hubspotutk), first visit timestamp, last visit timestamp, current visit timestamp, and session count.

6 months

hubspotutk

Passed to HubSpot on form submission and used for contact deduplication.

6 months

__hssc

Determines if HubSpot should increment the session number and timestamps in the __hstc cookie.

30 minutes

__hssrc

Determines if the visitor restarted their browser.

End of session

 

Marketing Cookies

These technologies are used by advertisers to deliver ads that are relevant to your interests.

Name Description Lifetime

Google Ads:
_gcl_au
IDE
ANID
1P_JAR

Used for conversion tracking, remarketing, and ad optimization.

_gcl_au: 90 days
IDE: 13 months (EEA)
ANID: 13 months (EEA)
1P_JAR: 30 days

LinkedIn Insight Tag:
bcookie
li_fat_id
li_sugr
li_gc
lidc
UserMatchHistory

Tracks conversions, retargeting, and analyzes website visitors (pseudonymized).

180 days

Meta Pixel:
_fbp
fr

Tracks user actions for conversion tracking, retargeting, and campaign optimization.

_fbp: 90 days
fr: 90 days

 

Functional Cookies

These technologies are essential for enabling additional website features and improving user experience.

Name Description Lifetime

test_cookie

Determines if the visitor’s browser supports cookies.

14 minutes

ar_debug

Used to test Google Analytics 4 implementation.

End of session