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PHONE HOTLINE: +49 69 870 0450 0E-MAIL: europe@etglobal.com
Get in touch
PHONE HOTLINE: +49 69 870 0450 0E-MAIL: europe@etglobal.com
en
de
Get in touch
A trade fair in progress, empty exhibition booths in different sizes and colours.

TRADE FAIR CONCEPT & ORGANIZATION

From strategic planning to modular stand systems – we develop trade fairs with impact.

Get in touch for a free consultation!

Contact us now
1000+ EXPERTS
55+ YEARS
35+ INDUSTRIES
90+ AWARDS

TRADE FAIR ORGANIZATION & CUSTOM CONCEPTS

A successful trade fair concept is the foundation for impactful brand presence. We design and organize trade fairs that combine creativity, functionality, and measurable results.

Whether it’s for Landesmesse Stuttgart or international exhibitions, we deliver complete solutions from concept development to on-site execution.
Our services include modular stand construction systems, visitor engagement strategies, and seamless logistics to ensure your trade fair becomes a powerful brand experience.

OUR SERVICES FOR TRADE FAIR ORGANIZERS

Generally speaking, we offer full trade fair format development from concept to implementation. This includes the following services:
  • Strategic Planning: Objectives, target audience, thematic focus, and competitive analysis
  • Venue & Date Selection: Marketpotential, visitor flows, logistical parameters, location and date
  • Organization & Logistics: Exhibitor management, visitor guidance, space and booth planning, technology and equipment, catering and cleaning services
  • Design & Marketing: Visual identity, key visual, experiences spaces and booking packages
  • Program Development: Supporting program, keynote speakers and moderation, and interactive formats
CONTACT US NOW
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WHAT WE OFFER FOR YOUR TRADE FAIR

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Extensive Experience

For more than 55 years, we have gained expertise in a wide range of industries as a trade fair organizer and can help you with any request.

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Design Excellence

Our in-house design team creates concepts that are truly impressive and bring every trade fair to life. This has been recognized with more than 90 awards!

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Global Expertise

You need a trade fair in Frankfurt, London, Dubai, and the US? Our global approach delivers German quality worldwide.

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Trusted Partners

Most of our customers have been with us for years. We firmly believe that we benefit from regular cooperation.

ARE YOU PLANNING A TRADE FAIR?

Let's talk

FAQ

What is a trade fair concept? A trade fair concept is a strategic plan that defines your exhibition brand, including design, layout, and visitor engagement.
Why is professional trade fair organisation important? It ensures smooth execution, maximizes exhibition brand visibility, secures client retention and creates a memorable experience for visitors. 
Do you provide modular stand systems for trade fairs? Yes, we offer flexible and sustainable modular stand solutions that can be adapted to different exhibitions.
How long does it take to plan a trade fair? Depending on size and complexity, planning can take several months. Early preparation is key to ensure smooth execution.
What makes your trade fair concepts unique? We combine creativity, functionality, and technology to deliver concepts that reflect your exhibition brand and engage your audience. Our striking designs are truly unique and helpes us to garner mor than 90 international awards.