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Collage of ET GLOBAL projects showcasing diverse brand experiences: exhibition booth with dynamic blue lighting, gala dinner with ambient pink uplighting, branded space featuring mission and vision statements, and immersive digital experience with virtual reality.

OUR PORTFOLIO

We bring visions to life with passion and global precision. ET GLOBAL is your expert partner for sophisticated brand spaces on a global scale. For over 55 years, we have been passionately transforming visionary concepts into immersive architectures that make your brand experienceable worldwide.

Exhibitions. Events. Brandspaces.

SUCCESS DELIVERED. ONE STAND AT A TIME. 

Three brands. One space. Maximum impact – with hands-on innovation and dialogue that inspires.

STILL Logimat 2025
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SMART SOLUTION | LSTILL at Logimat 2025

Under the motto “Think smart. Act orange.”, STILL positioned itself as a leader in innovation – with a bold, modern brand presence and tangible solutions for smart, sustainable intralogistics.

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Poly-clip System IFFA 2025
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SMART SOLUTION | XLPoly-clip System, Günther Maschinenbau & Process-Pack at IFFA 2025

Three brands. One space. Maximum impact – with hands-on innovation and dialogue that inspires.

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Stiebel Eltron at ISH
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TRUSTED PARTNER | LStiebel Eltron at ISH

A presentation space that brings Stiebel Eltron’s commitment to innovation, sustainability, and holistic customer experiences to life.

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SEW-Eurodrive HMI 2025
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SMART SOLUTION | XLSEW-Eurodrive at HMI 2025

An exhibition stand that inspires, connects, and showcases SEW-EURODRIVE’s pioneering spirit – driven by innovation and ambition.

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LiuGong_Bauma_Munich
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SMART SOLUTION | XLLiuGong at Bauma

Impressive trade fair stand for our customer LiuGong at Bauma Munich under the motto "Striking Forward"

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Daifuku_PTE_2025
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TRUSTED PARTNER | MDAIFUKU at PTE

A bold double-deck concept, a seamless setup in record time, and a standout presence at PTE Madrid. 

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TDK at Electronica
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SMART SOLUTION | MTDK at Electronica

Discover the perfect combination of creativity and precision, executed for our longtime client TDK. 

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Qatar_Airways_Event
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TRULY GLOBAL | MEvent Qatar Airways

Professional dinner gala for Qatar Airways at Hotel Atlantic with star performer Nicole Scherzinger.

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Future Investment Initiative 8
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TRULY GLOBAL | LFuture Investment Initiative 8

Electra presented innovative event solutions and customised structures at the Future Investment Initiative 8 in Saudi Arabia.

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Neura_Robotics_Automate
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TRULY GLOBAL | LNeura Robotics at Automate

NEURA Robotics' standout presentation at Automate 2024 won the German Design Award and Galaxy Award for its innovative and impactful exhibition stand design. 

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SEW_HMI_2024
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TRUSTED PARTNER | LSEW-EURODRIVE at Hannover Messe

SEW-EURODRIVE's innovative and sustainable exhibition at Hannover Messe 2024 sets new standards, winning the German Design Award 2025 for its exceptional execution.

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STILL_LogiMAT_2024
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SUSTAINABILITY CHAMPION | LSTILL at LogiMAT

Discover how ET GLOBAL's award-winning stand at LogiMAT 2024 combines sustainability, innovation and design and was honored with the German Design Award 2025.

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Audi-Family-Event
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A MARKET LEADER | LAudi Family Festival

90,000 visitors - 3 locations: ET GLOBAL Efficient Logistics at Audi Family Festival.

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Thumbnails_ETG_Website_Electra_0225
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TRULY GLOBAL | LBinance Blockchain Week 2024

Experience Binance Blockchain Week 2024 in Dubai, where Electra has created an unforgettable event with innovative space designs.

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DSC_0276_kopie
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SMART SOLUTION | LGETINGE Showroom

Experience innovative medical technologies at the GETINGE Experience Centre in Frankfurt.

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FIFA World Cup 2022
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TRUSTED PARTNER | MFIFA World Cup 2022

Electra created the impressive opening and trophy ceremonies of the FIFA World Cup 2022 in Qatar with innovative stages and unique design.

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BITZER_Showroom
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A MARKET LEADER | LBitzer Showroom

Discover the history, present and future vision of the long-established company in a multimedia way.

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Jaeger-LeCoultre at Dubai Fountain
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SMART SOLUTION | LJaeger-LeCoultre at Dubai Fountain

Electra realized the floating structure for the Jaeger-LeCoultre Stellar Odyssey brand experience at the Dubai Fountain and created impressive interiors.

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Shell Online Event
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SMART SOLUTION | MShell Online Event

The press conference and the internal seminar were fully realized by the ET GLOBAL live experience experts.

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 L’ÉCOLE Van Cleef & Arpels
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TRUSTED PARTNER | LImmersive Space for L’ÉCOLE Van Cleef & Arpels

Electra creates an immersive space for L'ÉCOLE Van Cleef & Arpels that celebrates the Yves Gastou collection of men's rings.

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MilesMore_Lufthansa
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TRUSTED PARTNER | L Miles & More Team Event

Multimedia team event with a dance competition led by professional dancers and a staged Christmas market. 

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Haufe_virtual_fair
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TRUSTED PARTNER | MHaufe Virtual Fair

The Haufe Group appeared with a complete online version of its originally planned stand concept.

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SCHOTT Showroom
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A MARKET LEADER | LSCHOTT Showroom

Award-winning brand space realized through the client's sustainable materials.

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2021_Stiebel Eltron_BaukulTour
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SMART SOLUTION | LStiebel Eltron Roadshow

Experience the BaukulTOUR'21 roadshow, showcasing innovative solutions for building and living from leading companies across Germany.

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Execution Excellence: From Global Trade Fairs to Strategic Event Engineering

Our projects reflect the full depth of our expertise. As your partner, we craft immersive experiences that anchor your brand message deep within the audience's emotions. We believe the strategic synergy of design and functionality is vital to every architectural solution in modern brand representation. We specialize in managing complex, international projects, blending high-end aesthetics with global precision. Every reference in our portfolio showcases our ability to translate intricate requirements into tangible architecture with a measurable impact.

Trade Fair Projects: Consistent Brand Impact on the Global Stage

We realize your global trade fair presence with a sharp focus on brand impact and consistency. For major international rollouts, we guarantee a unified brand identity at every location. Our concepts are designed for efficient scalability, adapting to various spaces and requirements seamlessly. As your full-service partner, we ensure smooth implementation on the international stage, utilizing precise planning to ensure high brand recognition in every detail. We create spaces that attract visitors and communicate your message sustainably.
Our Current Exhibition Projects

Space Construction: Strategic Event Building & Precision for Major Events

Large-scale events demand a highly complex infrastructure and flawless logistical control. We act as your seasoned partner for the strategic event construction of world-class occasions. Our expertise ranges from structural engineering to the integration of sophisticated media technology into the environment. We transform challenging venues into immersive brand worlds defined by technical depth and creative brilliance. From safety to the attendee experience, every detail is engineered for excellence. We coordinate every trade to ensure precise project success, anywhere in the world.
Our Current Event Projects

Brand Spaces & Showrooms: Staging Your Brand in Every Dimension

Strategic brand storytelling is at the heart of our concepts for temporary structures. We turn abstract values into tangible, 3D experiences for showrooms and flagship stores. Whether it is corporate architecture, product staging, interior design, or scenography for lounges and modern workspaces — we are your partner. Our design team creates aesthetic solutions that drive brand interaction, combining premium materials with functional excellence for a lasting impression. Every brand space is a strategic milestone, individually realized to foster high-quality engagement and a sense of place.
Our Current Brandspace Projects

Digital Experience: The Symbiosis of Architecture and Innovation

We are your partner for integrating digital experiences that add decisive value to your brand architecture. By seamlessly merging physical spaces with innovative technology, we create immersive worlds that spark interaction and leave a lasting impression. These digital touchpoints are strategic tools designed to build deep emotional bonds between people and brands. We use technology as a tool to tell your brand story vividly in the third dimension, initiating a modern dialogue that goes far beyond the visible.

Holistic Excellence for Your Global Presence

We provide end-to-end support for your success on the world stage. Our solutions are built on a deep understanding of your unique goals, blending decades of experience with innovative strategies for future-proof brand leadership.
An icon of a medal bearing the number 55 with a star above it. 55 Years of Experience in Over 40 Industries  With over 2,500 projects annually, we prove our operational power across diverse sectors. This rich history is the foundation of our expert consulting and reliable execution.  
Icon of a stylized pen drawing a red circle. Award-Winning Design Excellence  Our design team translates your brand values into stunning 3D experiences. We prioritize resource-efficient planning and maintain a high rate of material reuse.   
Icon of a location pin with a globe inside a red circle. Global Reach Through Local Hubs With strategic hubs in Europe, the USA, the Middle East, and Asia, we solve your logistical challenges with ease. Enjoy shorter lead times, lower costs, and premium quality at every location.  
An icon of two stylized figures shaking hands. Above them are two speech bubbles. Unique Approach to Partnership We act as an extension of your team, making your sustainable success our shared mission. For us, ecological responsibility and architectural excellence are inseparable values.  

Start Your Next Project with ET GLOBAL

Every iconic brand experience begins with a bold vision. We are ready to build the space that tells your story. Our passion for precision and aesthetics ensures world-class results. Trust a partner who brings your brand to life with global expertise and dedication.

Request your initial consultation now to elevate your brand story through architecture.

Frequently Asked Questions (FAQs)

What types of digital experiences does ET GLOBAL integrate in their projects?

We embed immersive media technology and innovative digital interfaces directly into the physical structure of your projects. From touchscreens and LED systems to hybrid formats, our team handles the entire infrastructure. We merge physical presence with digital worlds to boost your brand's reach and ensure your appearance is future-proof.

How does ET GLOBAL ensure quality in global projects?

We maintain high standards through our interconnected global hubs and experienced local crews. As your single point of contact, we manage every process with surgical precision. Our certified partners produce top-tier components to ensure a consistent look and feel at every location, while our proactive project management guarantees on-time, turnkey delivery.

What role does sustainability play in your projects?

Sustainability is a core value and a pillar of our planning philosophy. We achieve high reuse rates through smart, modular systems and focus on circular materials. By utilizing our global hubs, we minimize transport distances, helping you reach your CSR goals without sacrificing design quality.

Do you offer modular construction solutions?

 Yes, we provide flexible modular stands designed for rapid assembly and efficient reuse across multiple locations. We are your partner for agile space solutions that marry economic value with ecological efficiency, all while integrating perfectly into your bespoke design.

How is experience orientation architecturally implemented?

 We use spatial storytelling and "dramaturgy" to create emotional product stages. By building immersive environments and themed worlds, we invite visitors to interact with the brand. Our designs appeal to all senses, making your brand message something people can truly feel and remember.

Can ET GLOBAL handle complex custom builds like VIP lounges?

Absolutely. We specialize in high-end custom structures, from exclusive VIP lounges to complex suspended installations. We coordinate every detail with your functional needs and global safety standards in mind. From soundproof meeting rooms to intricate 3D structures, we deliver craftsmanship that commands attention.