A SPACE FOR DIALOGUE, INNOVATION AND ORIENTATION
Client: STILL | Event: LogiMAT 2026 | Location: Stuttgart, Germany
At LogiMAT 2026 in Stuttgart, STILL presented a brand experience that intentionally went far beyond a traditional product showcase. Across approximately 712 sqm, an open and communicative spatial concept was created - one that made innovation tangible while placing focused, meaningful dialogue with customers and partners at the center.
ET GLOBAL developed a two-story exhibition stand that, under the guiding principle "Think smart. Act orange.", clearly structures and connects different thematic areas, staging the space as a holistic brand environment. The stand translates STILL's innovation power, efficiency, and sustainability into an authentic dynamic live experience.
Project Overview
A key design element of the stand is an overarching architectural framework that forms an open atrium. This central Innovation Spot serves as a stage for dialogue, interaction dan product presentation while simultaneously providing orientation across entire space.
The two-story structure combines an open and welcoming ground floor with an elevated hospitality area designed for deeper conversations and business meetings. The result is a seamless flow between a large central forum and smaller thematic stages.
Instead of linear product display, the concept focuses on several live demo zones where STILL's various solutions are purposefully staged. Suspended LED light elements highlight key features and create clear visual anchors. Tailored motion content complements each product area, showcasing real-world use cases and applications.
The central thematic areas include:
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Automation
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Smart Fleet Solutions
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Energy Management Solutions
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Electric Forklift Trucks
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Warehouse Equipment
A particular highlight was the world premiere of the AXL iGO, a solution for autonomous truck loading and unloading, which was dynamically staged as a part of the overall presentation, supported by a breakdance duo to create a memorable reveal.
Sustainability
Sustainability played an important role in this project as well. Materials were sourced locally and specifically planned for reuse. In the previous year, the collaboration with Trash Galore enabled the recycling of around 650 kg of materials and saved 5.3 tons of CO₂—an approach that was consistently continued. The brand presence was further enhanced by a refillable water station, making resource conservation directly tangible for visitors.
Impact
The stand was deliberately designed as a platform - not just an exhibition area, but a stage for conversations, visions, and innovation. Open communication zones, thematic stages, and immersive media installations created a true live experience that activated visitors and left a lasting impression.
The result is a brand space that seamlessly connects structure, content, and communication - positioning STILL as an innovative partner for intelligent intralogistics solutions: smart, dynamic and approachable.
