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Wide shot of the SEW EURODRIVE booth at the Hannover Messe trade fair.

GERMAN DESIGN AWARD 2026

ET GLOBAL wins the internationally renowed award in the category "Design" for trade show booths.

ET GLOBAL WINS ANOTHER AWARD: GERMAN DESIGN AWARD 2026 FOR SEW-EURODRIVE AT HANNOVER MESSE 2025

November 10th, 2025 

ET GLOBAL has been honored with the German Design Award for the thirteenth time. Our trade fair concept for SEW-EURODRIVE at Hannover Messe 2025 received the Winner award in the Excellent Architecture – Fair and Exhibition category. The project's motto: "Sustainable Thinking. Digital Acting."  

 The German Design Award is considered one of the world's leading design prizes. Presented by the German Design Council, it recognizes outstanding achievements in the fields of architecture, communications design, and product design. The award evaluates innovative strength, design quality, functionality, and sustainability—criteria that ET GLOBAL consistently fulfills. Winners benefit from international visibility and a seal of quality that confirms excellence.  

Our Success Story

ET GLOBAL is a multiple award winner: 

  • 2024: Projects for NEURA Robotics, STILL, and SEW-EURODRIVE  
  • 2025: Triple triumph with exhibition stands for STILL @ LogiMAT, NEURA Robotics @ Automate, and SEW-EURODRIVE @ Hannover Messe 
  • 2026: Another award for SEW-EURODRIVE confirms our leading role in innovative brand architecture. The award-winning project

The centerpiece of the 1,600 m² exhibition stand was “Orion”, a luminous light sculpture symbolizing digital connectivity. Radially arranged themed worlds presented real-world applications, digital twins, and AI-powered solutions. Interactive areas such as the Tech Cage and Campus Marketplace enhanced the visitor experience.

Logo of the German Design Award 2026

A choreographed production of light, sound, and motion graphics transformed the booth into an immersive brand world. Link to the project reference on the website  

Pim Jeurissen, Head of Design at ET GLOBAL:

"The fact that we have won the German Design Award once again sends a strong signalour concepts combine technologysustainability, and emotion – and set standards for the future of brand staging. 

 

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LET'S WIN OUR NEXT AWARD TOGETHER!