November 19th, 2025
ET GLOBAL has been honored with the internationally renowned Galaxy Award 2025 in the Design – Trade Show Booth category.
The award recognizes SEW-EURODRIVE's groundbreaking trade fair appearance at Hannover Messe 2025, which presented an impressive vision of the future for sustainable industrial production under the motto “Sustainable Thinking.Digital Acting.”
The Galaxy Award, presented by the International Academy of Communications Arts and Sciences and MerComm Inc., is one of the most prestigious global awards for outstanding achievements in marketing and communication. Every year, projects from around the world compete for the trophy, which is awarded based on creativity, impact, and excellence in design.
This is the second time this year that SEW-EURODRIVE's trade fair booth at Hannover Messe 2025 was awarded for its design. Earlier this year, the stand received the GERMAN DESIGN AWARD 2026.
Outstanding Design and Concept
The 1,600 sqm exhibition stand became an immersive experience space for digital transformation and industrial innovation. At its center was the Orion light sculpture: a visual data hub that impressively visualized the real-time data flow between machines, digital twins, and remote systems. In a radial layout, thematic “planets” presented real-world applications from a wide range of industries – from AI-controlled automation solutions to interactive areas such as the Tech Cage.
Another highlight was the Campus Marketplace, where SEW-EURODRIVE presented its research collaborations with leading universities in Germany and Canada. The daily show choreography of light, sound, and motion graphics transformed the booth into a multisensory experience that thrilled visitors and media alike.
If you want to know more about the trade fair booth, visit our project page.
