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ZEISS QUALITY INNOVATIONS WORLDWIDE 2026

ZEISS QUALITY INNOVATIONS WORLDWIDE 2026

Client: ZEISS | Event: Quality Innovations Worldwide Europe Edition 2026 | Location: Oberkochen & Aalen, Germany

For ZEISS QUALITY INNOVATIONS WORLDWIDE (ZQIW), ET GLOBAL realized the European edition of the global innovation event series, bringing together international industry experts, partners and ZEISS stakeholders across two immersive event days.

As the final stop of the worldwide roadshow, the event created a platform to explore future trends in quality assurance, automation and digital manufacturing through live demonstrations, expert dialogue and experiential formats. 

Project Overview

The two-day event concept combined off-site experience with on-campus knowledge exchange:

  • Day 1 - Eventlocation Ostertag in Aalen
    An evening opening event welcomed 350 international guests in an industrial design, highlighted by a choreographed drone show that set the tone for innovation and technological ambition.

  • Day 2 - ZEISS Headquarters in  Oberkochen
    The program continued across multiple locations within the ZEISS campus, including the Forum and Customer Center. Expert presentations, guided tours and live demonstrations of new metrology solutions created a hands-on learning environment, followed by a closing celebration in the cafeteria. 

What We Delivered

  • Holisitic event concept for a multi-location format in cooperation with ZEISS and ICT AG
  • Planning and realization of the opening event
  • Spatial and technical implementation across campus venues
  • Integration of live demonstrations and presentation formats
  • On-Site project management and operational execution

Our Challenges

  • Translating a global innovation series into a coherent European edition
  • Coordinating multiple locations and program formats across two days
  • Integrating high-tech product demonstrations into a live event setting

IMPRESSIONS OF ZEISS QUALITY INNOVATIONS WORLDWIDE Europe Edition 2026

Photography: © ZEISS

Attendees walking through a ZEISS roadshow exhibition area featuring high‑end sports cars and illuminated product displays.
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A ZEISS event presentation in a modern lecture hall, with an audience listening to speakers on stage and viewing projected visuals.
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A keynote session at the ZEISS roadshow, showing a speaker on stage in front of a large digital display and a seated audience in a bright conference room.
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A ZEISS roadshow presentation in an industrial‑style hall with dramatic blue lighting and a large audience facing the main stage.
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