UAE Pavillion at Global Media Congress in Abu Dhabi

STEP INTO INNOVATION

Client: PUBLICIS LIVE | Event: UAE Pavillion at Global Media Congress | Location: Adnec, Abu Dhabi

The Client's Brief

In collaboration with our creative partner, the goal was to deliver a vibrant, modern pavilion that offers an engaging experience for both visitors and exhibitors.

Our Services

ELECTRA, our brand for exhibitions and events in the Middle East, brought the client’s vision to life by crafting a sophisticated 700+ sqm space that blends innovation with warmth. Every detail was curated to elevate the visitor experience:

Premium materials: High-quality fabrics for elegance and comfort
Textured paint: A tactile and visual highlight
Dual-tone carpeting: Adds depth and warmth
Terrazzo flooring: Combines durability with style

ELECTRA'S RESPONSE

With a history of successful collaboration, Publicis turned to Electra for our reputation as a trusted partner and our ability to deliver smart, high-quality execution—on time and to the highest standards.

"Despite the incredibly tight timeline—just 12 hours from confirmation to completion—we managed to technically design and build the entire stand. It was an intense effort, but the result exceeded expectations. The client was genuinely impressed with the speed, creativity, and quality of our work, and expressed their satisfaction with both the process and the final outcome."

Consultant at ELECTRA

IMPRESSIONS OF THE UAE PAVILLION AT GLOBAL MEDIA CONGRESS

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