A BOLD NEW BRAND PRESENCE FOR THE FUTURE OF TECHNOLOGY
Client: TDK | Event: Consumer Electronics Show (CES) 2026 | Location: Las Vegas, USA
For CES 2026, TDK partnered with ET GLOBAL to create a booth that marked a clear shift from previous years. Working directly with the North American marketing team, the goal was to build a presence that felt bold, modern, and aligned with TDK's global "In Everything" brand campaign.
Design Direction
The booth focused on creating a visually exciting front-corner presence with heavy LED integration, clean graphics, and a prominent illuminated logo. The layout was open and energetic, designed to draw attendees in and support high traffic. A double deck and four meeting rooms helped TDK host more than 100 customer meetings throughout the show.
Technology & Product Storytelling
TDK showcased 38 product demos, highlighting the remarkable fact that 80-90% of CES exhibitors use technology powered by TDK components. A custom glass display, which was originally created for The Battery Show in Germany illustrated how TDK components power electric vehicles, from Formula E cars to Porsche Cayennes, helping visitors understand the brand's reach across applications.
What Was New This Year
The 2026 booth reflected a major evolution in TDK's global brand rollout. After launching the campaign at CEATEC in 2025, CES became the moment to bring the message to North America at full scale. The booth architecture, digital content, and meeting-focused layout were all redesigned to support this shift.
