Client: STILL | Event: LogiMAT 2025 | Location: Stuttgart, Germany
“Think smart. Act orange.”
STILL GmbH, headquartered in Hamburg, is one of the world’s leading providers of smart intralogistics solutions. The company designs and manufactures forklift trucks, warehouse equipment, and integrated systems for efficient internal logistics. For more than 100 years, STILL has stood for innovative technology, sustainability, and strong customer orientation.
The client's brief
Position STILL as a key innovator in intralogistics by highlighting smart, customer-focused solutions – all wrapped in a brand-driven experience that’s bold, modern and distinctly orange.
What we delivered — a project snapshot
Concept
- Concept: Under the tailored trade show motto “Think smart. Act orange.”, STILL addressed the pressing challenges of today’s logistics world – with intelligent, sustainable, and highly efficient solutions. The booth translated this vision into spatial experience: a forward-thinking, brand-centered environment built for engagement.
Design
- A spacious 712 sqm stand combining clean architectural lines with brand-centric color coding
- Dynamic demo zones for automation, fleet management, and AI-based assistance systems
- Modular product showcases tailored to varying customer needs – from simple forklifts to complex intralogistics systems
- Orange brand accents used as emotional and visual anchors across the space
- Interactive screens and guided digital experiences for enhanced customer dialogue
Special Highlights:
- Smart Fleet: Hands-on demo area showcasing STILL’s fleet connectivity and automation tools
- Sustainability Corner: Featuring eco-efficient energy solutions and sustainable design materials
- “Act orange” Hospitality Zone: A branded space for meaningful client interaction, built around STILL’s values of reliability, energy, and collaboration
