Client: Stiebel Eltron | Event: ISH 2025 | Location: Frankfurt/Main, Germany
A Modular Brandspace That Evolves With the Brand
Stiebel Eltron is a global leader in renewable energy and heating solutions. Founded in Germany, the company develops innovative products and systems for efficient hot water, heating, ventilation and cooling, driving the transition toward sustainable building technology worldwide.
The client's brief: Define. Inspire. Connect.
Create an exhibition space that reflects Stiebel Eltron's commitment to innovation, sustainability and holistic customer experiences - combining modular architecture, emotional storytelling and premium hospitality zones.
What we delivered — a project snapshot
- Concept: Modular stand system enabling flexible reuse and consistent brand presence since 2017
- Design: Developed by DART, realized by ET GLOBAL as a turnkey solution
- Size: 681 sqm
- Large hospitality and meeting area with integrated bar
- Immersive "wpnext" area with 8m LED wall and live moderation
- Custom frame structures showcasing products in built-in contexts
- Striking oversized textile roof construction designed exclusively for Stiebel Eltron
Challenges? Handled.
- High complexity and premium detailing across all stand elements
- Seamless integration of modular, reusable systems with new design components
- Real-time coordination between multiple specialist teams and suppliers
