WELCOME TO THE BAUKULTOUR'21
More sustainability. More independence. More flexibility. More comfort. From heating and water systems to intelligently connected technology: These are the expectations of today’s builders and homeowners when working with specialist retailers, tradespeople, and planners.
To deliver fresh ideas, smart products, and integrated solutions to this audience, STIEBEL ELTRON, REHAU, Bette, Dallmer, and Solarwatt launched Germany’s first nationwide roadshow on building and living: “BaukulTOUR’21.” As full-service agency and organizer, ET GLOBAL managed the entire project for all exhibitors.
At the heart of the event is the House of Innovations, where groundbreaking products from all partners come together in a fully integrated concept. Visitors experience these solutions in realistic settings such as kitchens, bathrooms, utility rooms, and garages. Surrounding brand pavilions provide additional product information and personalized consultations.
The roadshow also features a central reception area, an auditorium with a keynote stage, and a hospitality zone offering catering for networking and even after-work events. The design concept meets the highest brand standards while ensuring technical feasibility for rapid rollout across four cities: Berlin, Essen, Dresden, and Munich.
ET GLOBAL’s expert team handled every detail: engineering, product staging, production, assembly, logistics, catering, service, and venue management. This included implementing hygiene measures, managing digital invitations, providing audio guide and yes, even serving the perfect latte macchiato.
An exciting challenge for five companies across four locations. A challenge that ET GLOBAL was proud to deliver successfully and would gladly take on again.
Harald Beilke, Head of Trade Fairs, Stiebel Eltron, on the project:
“Thanks to ET GLOBAL’s 360-degree support, even complex live formats with multiple partners become a complete success. Our long-standing exhibition and event partner once again combined outstanding design with flawless project management.”
