REBRANDING, ANNIVERSARY, AND A CELEBRATION
Client: Rexx Systems | Event: Zukunft Personal Europe 2025 | Location: Cologne, Germany
As a new client of ET GLOBAL, Rexx Systems marked a double milestone at Zukunft Personal Europe 2025: The debut of its new brand identity following a major rebranding and the 25th anniversary of the company, coinciding with the fair’s own 25-year celebration.
The goal was to translate the reimagined brand into a modern, open stand design that reflected innovation, connection, and human-centered technology.
Our Services
- Strategy and consulting
- Design and concept
- Project management and execution
We created together with Rexx Systems a bold, brand-driven environment that brought the refreshed visual identity to life. The design combined clarity, transparency, and lightness to create a welcoming space for interaction and discovery. A well-defined visitor journey and dedicated lounges fostered meaningful conversations around HR innovation and digital transformation.
