PIT STOP – WITH TEAM SPIRIT TO POLE POSITION
In 2017, Miles & More GmbH entrusted the design and execution of its employee conference to its long-standing event and live marketing partner ET GLOBAL. Under the motto “Pit Stop – With Team Spirit to Pole Position,” Europe’s leading loyalty program for frequent travelers hosted a dynamic and entertaining event for its employees.
From the multimedia stage specially designed by ET GLOBAL, the Miles & More team experienced a diverse program that included:
- Panel discussions on corporate strategy
- A rally with fun and engaging challenges
- Creative workshops to spark imagination
- A dance competition led by professional dancers
- A custom-designed winter market with seasonal treats
- A tailor-made game show themed around Miles & More
- A DJ set to close the evening with dancing and celebration
Bastian Neumann-Semerow, Manager Marketing Communication at Miles & More GmbH, shared his thoughts on the event:
“As experts in personalized customer engagement and loyalty, it was especially important for us to work with an event partner who truly understands the values of our employee community and team culture. People are always at the heart of everything we do—whether as customers, employees, or stakeholders.
ET GLOBAL has been our trusted partner in events, trade shows, and live marketing for eight years. We share the belief that true impact comes from customer centricity. Just as we keep our customers and stakeholders at the center of our strategy, ET GLOBAL places our goals and needs at the core of their collaboration with us. The complex program was flawlessly coordinated and ran smoothly from start to finish. Our employees were thrilled and continued to rave about the event long after it ended.”
