BRANDSPACE AND EXPERIENCE CENTER FOR GETINGE
A Brand World for Innovation and Exchange
The Swedish medical technology company Getinge, one of the world’s leading providers of medical products and healthcare solutions, has opened an impressive Customer Experience Center in Frankfurt am Main.
Spanning two floors, the Experience Center seamlessly blends advanced medical technology with immersive brand storytelling. On the ground floor, a state-of-the-art showroom showcases fully equipped operating rooms, preparation areas, and patient rooms, bringing the full spectrum of Getinge’s solutions to life. Visitors can not only view but actively experience how Getinge’s products perform in real-world scenarios.
Rather than replicating a clinical hospital environment, the space invites international guests into Getinge’s distinctive brand universe. The thoughtfully designed layout also includes offices, meeting rooms, and training areas, transforming the Center—located near Frankfurt Airport—into a global hub for collaboration among customers, partners, and healthcare experts.
Our Contributions in Detail
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Tailored spatial solutions for optimal presentation of medical technology
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Intuitive visitor journey for a seamless and engaging experience
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Cohesive design concept combining natural materials and warm tones with the brand’s promise: Passion for Life
Bringing Getinge's Brand to Life
Scandinavian design principles, a clear spatial narrative, and a welcoming atmosphere reflect Getinge’s Swedish heritage. The result is a space that not only informs but inspires.
