Smart and Scalable - an Elevating Brand Experience
For Daifuku’s appearance at Passenger Terminal Expo 2025 in Madrid, ET GLOBAL delivered a two-story exhibition space that impressed with scale, precision, and presence.
Spanning 154 sqm on the ground floor and 56 sqm on the upper level, the booth was completed within a tight 3-day setup window — thanks to a dedicated team of more than 30 experts and a seamless logistics process involving six trucks of materials. The result: a smart, scalable space that combined strong product presentation with a premium brand experience.
As an evolution of the successful 2024 concept in Frankfurt, the new design was not only larger, but also more dynamic. The addition of a double-deck structure allowed for increased product display areas and a spacious meeting room for up to 10 guests, creating distinct zones for engagement, hospitality, and conversation. A highlight of the design was the custom truss cladding featuring backlit, continuous logos, which gave the booth a striking architectural identity.
Despite the short build time, the ET GLOBAL team delivered on every detail — a fact the client publicly highlighted:
“The ET GLOBAL team once again delivered an amazing product for Daifuku at PTE 2025. Our booth was the talk of the Expo, especially with the double-decker. Thank you all so much for pulling off the impossible – something only ET GLOBAL could accomplish! We look forward to working with you next year!”
— Craig Mantilla, President, Daifuku Services America
