SMART AND SCALABLE: AN ELEVATING TRADE FAIR BOOTH
For Daifuku’s appearance at Passenger Terminal Expo 2025 in Madrid, ET GLOBAL delivered a two-story exhibition space that impressed with scale, precision, and presence.
Spanning 154 sqm on the ground floor and 56 sqm on the upper level, the booth was completed within a tight 3-day setup window by a dedicated team of more than 30 experts with a seamless logistics process involving six trucks of materials. The result: a smart, scalable space that combined strong product presentation with a premium brand experience.
As an evolution of the successful 2024 concept in Frankfurt, the new design was not only larger, but also more dynamic. The addition of a double-deck structure allowed for increased product display areas and a spacious meeting room for up to 10 guests, creating distinct zones for engagement, hospitality, and conversation. A highlight of the design was the custom truss cladding featuring backlit, continuous logos, which gave the booth a striking architectural identity.
