Client: MS Motorservice | Event: Automechanika 2026 | Location: Frankfurt, Germany
Under the claim “Spareparts. Anywhere. Anytime.”, ET GLOBAL designed a 300 sqm exhibition stand for MS Motorservice that transformed the company's global spare parts availability into a tangible brand experience.
The semi-transparent architecture deliberately revealed only selected views of the interior, creating curiosity and inviting visitors to explore the stand. A banner composed of the company's different brands highlighted the individuality of each brand while creating a strong and unified presence.
Inside, visitors were welcomed by a communication-focused environment inspired by a modern automotive workshop. Materials such as brick, steel and copper were combined with warm lighting and greenery to create an inviting atmosphere for interaction and exchange. Products were seamlessly integrated into the façade and remained visible throughout the entire stand experience.
Four visually distinct regions translated the idea of global availability into an immersive spatial concept and reinforced the claim throughout the visitor journey. The modular facade and banner system were designed for sustainable reuse and can be adapted to different stand sizes for future events.
