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KNDS at Eurosatory Paris 2026

 

A BRAND ENVIRONMENT FOR CONNECTED DEFENCE TECHNOLOGIES

Client: KNDS | Event: Eurosatory 2026 | Location: Paris, France

As Europe's leading pan-European land systems integrator, KNDS presented itself at Eurosatory 2026 in Paris with a brand environment designed to make interconnected mission solutions tangible. ET GLOBAL developed a large-scale exhibition concept combining architecture, technology and visitor experience into one cohesive spatial narrative.

The concept translated KNDS' vision of seamlessly connecting multiple systems and technologies into an immersive visitor journey — from the outdoor exhibition featuring large-scale platforms to the two-storey hospitality and presentation building.

Project Overview

The exhibition was divided into two closely connected areas: an extensive outdoor exhibition featuring large-scale vehicles, digital presentation platforms and live exhibits, and a two-storey temporary building serving as the central hub for hospitality, meetings and technology presentations.
Visitor guidance became an integral part of the concept. Guests intentionally moved through the outdoor exhibition before entering the building, creating a seamless connection between the physical platforms and the digital technology showcased inside. On the upper level, generous hospitality spaces, meeting rooms and open galleries provided elevated views across the exhibition while visually linking the indoor and outdoor environments.

One of the architectural highlights was the building façade itself. Dynamic LED displays installed behind the printed textile skin created illuminated messages shining through the fabric, generating a distinctive visual landmark visible from across the exhibition grounds.

Inside the ground floor, KNDS showcased interactive software solutions, simulations and technology demonstrations alongside smaller exhibits, reinforcing the company's system-of-systems approach. Rather than presenting products individually, the exhibition illustrated how they interact within an integrated operational ecosystem.

A key challenge was bringing together exhibits of vastly different scales—from software applications to heavy military platforms—within one coherent spatial concept. Architecture, visitor flow and carefully designed sightlines enabled visitors to intuitively understand the connections between the different solution areas.

For more than a decade, ET GLOBAL has supported KNDS as a trusted partner for international exhibitions. The close collaboration with German and French project teams reflects ET GLOBAL's ability to successfully deliver complex, cross-border exhibition projects with a solution-oriented mindset.

Client Interview

Explore our latest case study on KNDS at Eurosatory 2026 in Paris, told from three perspectives: our clients Oliver Enderle (KNDS Deutschland) and Audrey N'Denga (KNDS France), our Head of Design Ben Kunze, and the finished exhibition space itself. A story about design, collaboration, and the people who bring a brand space to life.

 

 

IMPRESSIONS OF KNDS` EXHIBITION BOOTH AT EUROSATORY 2026

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