IMPRESSIONS OF KIA'S EXHIBITION BOOTH AT IAA TRANSPORTATION 2026
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Client: Kia | Show: IAA Transportation 2026 | Location: Hannover, Germany
With a 1,500 m² brand presence at IAA Transportation 2026 in Hanover, Kia showcased the next stage of its PBV (Platform Beyond Vehicle) ecosystem and celebrated the premiere of the all-new Kia PV7. The exhibition experience was based on a design concept developed by Studio Sasch, bringing together product presentation, consultation, and networking into a seamless visitor experience.
A dedicated PV7 showcase area placed the new model center stage. Two rotating display platforms created a dynamic vehicle presentation, allowing visitors to experience the vehicle from every angle. The concept was complemented by clearly defined front- and back-office areas, designed to support both customer consultations and internal meeting formats.
The spacious back-office lounge, featuring premium furnishings and a striking slatted ceiling, provided an exclusive setting for conversations with customers and partners. A dedicated food truck area added to the visitor experience and encouraged interaction in a relaxed atmosphere.
Quality and sustainability were key considerations throughout the project. Premium materials, precise craftsmanship, and the strategic reuse of stand components and materials shaped the entire exhibit. The result was a trade fair presence that brought Kia's spirit of innovation to life while underscoring a responsible approach to resource management.