Client: Haufe Group | Event: Zukunft Personal Europe 2025 | Location: Cologne, Germany
At Zukunft Personal Europe 2025, the Haufe Group showcased its forward-thinking approach to digital transformation, learning, and the future of work.
The goal: to create an open, inspiring brand space that encourages meaningful exchange and positions both Haufe and Haufe Akademie as drivers of change.
What we delivered
We designed a cohesive brand environment that combined openness, emotion, and strategic clarity.The booth featured networking zones, a central stage for keynotes and live talks, and green lounge areas that offered visitors space to connect, reflect, and recharge.
Both brands – Haufe and Haufe Akademie – were presented as distinct yet connected, reflecting their shared mission to shape the future of work.
