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Haufe Group at ZPE 2025 in Cologne

COHESION THROUGH CONNECTION

Client: Haufe Group | Event: Zukunft Personal Europe 2025 | Location: Cologne, Germany

At Zukunft Personal Europe 2025, the Haufe Group showcased its forward-thinking approach to digital transformation, learning, and the future of work.

The goal: to create an open, inspiring brand space that encourages meaningful exchange and positions both Haufe and Haufe Akademie as drivers of change.

Our Services

  • Strategy and consulting
  • Design and concept
  • Project management and execution

We designed a cohesive brand environment that combined openness, emotion, and strategic clarity. The booth featured networking zones, a central stage for keynotes and live talks, and green lounge areas that offered visitors space to connect, reflect, and recharge. Both brands – Haufe and Haufe Akademie – were presented as distinct yet connected, reflecting their shared mission to shape the future of work. 

WHAT OUR CLIENT HAD TO SAY

IMPRESSIONS OF THE HAUFE GROUP EXHIBITION STAND AT ZPE 2025

Four different thematic stages, purple ribbons and natural materials combined create a cohesive brand space that sticks out in an exhibition hall full of similar looking booths.

Haufe Group booth at ZPE 2025 featuring a stage, seating cubes, and a large display for Haufe Academy presentations.
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Close-up of the Haufe Group booth with a green plant wall and decorative purple panels creating a modern atmosphere.
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Section of the Haufe Group booth with info terminals, books, and a robot element as an eye-catching feature.
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Wall of the Haufe Group booth with multiple screens and a striking purple pattern for brand presentation.
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