The booth that knocked it out of the park
Client: FANUC | Event: International Manufacturing Technology Show (IMTS) | Location: Chicago, USA
At IMTS 2024, ET Global partnered with FANUC to create an immersive environment showcasing FANUC’s leadership in industrial automation and robotics, while introducing groundbreaking technologies to a global audience. The booth needed to balance innovation, scale, and engagement, delivering a space both functional and visually striking.
What we delievered
- Concept: A bold, high-visibility design that embodies FANUC’s bold yellow brand identity and automation leadership
- Design: Expansive booth layout with an open flow, creating an inviting environment for demonstrations and networking
- A full-scale industrial robotic arm installation interacting with an automotive display
- Dedicated areas for CNC machines, robotic systems, and collaborative solutions
- The double-deck structure allowed for an elevated meeting space, providing private discussion while maintaining visibility of the booth below
- Clean modern aesthetic for a professional look
- Seamless integration of branding across all levels – ground and upper deck, for a cohesive and high-impact presence
