Client: FANUC | Event: International Manufacturing Technology Show (IMTS) | Location: Chicago, USA
At IMTS 2024, ET Global partnered with FANUC to create an immersive environment showcasing FANUC’s leadership in industrial automation and robotics, while introducing groundbreaking technologies to a global audience. The booth needed to balance innovation, scale, and engagement, delivering a space both functional and visually striking.
Our Concept and Design
The concept was to create a high-visibility design that embodies FANUC’s bold yellow brand identity and automation leadership.
The design included an expansive booth layout with an open flow, creating an inviting environment for demonstrations and networking:
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A full-scale industrial robotic arm installation interacting with an automotive display
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Dedicated areas for CNC machines, robotic systems, and collaborative solutions
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The double-deck structure allowed for an elevated meeting space, providing private discussion while maintaining visibility of the booth below
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Clean modern aesthetic for a professional look
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Seamless integration of branding across all levels – ground and upper deck, for a cohesive and high-impact presence
