BUILDING GLOBAL EXPERIENCES FOR THE USA AT EXPO 2025
Client: Bewunder | Event: EXPO 2025 Osaka | Location: Osaka, Japan
The Client's Brief
ELECTRA, our brand for trade shows and events in the Middle East, was commissioned by Bewunder to carry out the interior design of the USA Pavilion for Expo 2025 in Osaka.
This project marks a significant milestone in ELECTRA's international expansion and demonstrates our ability to deliver complex, high-end projects in Asia with the same precision and reliability that characterizes our work in the Middle East.
Our Services
The USA Pavilion at Expo 2025 in Osaka is a bold, immersive experience designed by Bewunder in collaboration with a consortium of creative partners. The pavilion celebrates the spirit of American innovation, culture, and diversity through impressive architecture and state-of-the-art audiovisual storytelling that will delight and inspire a global audience.
As the commissioned fit-out partner, ELECTRA was responsible for the complete architectural interior design of the pavilion.
- Precise manufacturing and installation of all interior elements, including screen frames, integrated nozzles, curved projection surfaces, and structural surfaces
- High-quality workmanship in line with Bewunder's creative vision and international quality standards
- Seamless coordination across global stakeholders and time zones for on-time delivery and flawless implementation
Key design elements:
- Curved projection surfaces
- Dynamic screen frames
- Interactive installations
- Sophisticated lighting integration



