Building Global Experiences: USA Pavilion at Expo 2025
The client's brief
Deliver fit-out works for the USA Pavilion at EXPO 2025 Osaka
What we delivered — a project snapshot
Concept & Design
The USA Pavilion at Expo 2025 Osaka is a bold and immersive experience, conceived by Bewunder in collaboration with a consortium of creative partners. Designed to celebrate the spirit of American innovation, culture, and diversity, the pavilion combines striking architecture with cutting-edge audiovisual storytelling to engage and inspire a global audience.
Key design features include:
- Curved projection surfaces
- Dynamic screen frames
- Interactive installations
- Sophisticated lighting integrations
Each element is meticulously crafted to support a compelling and emotionally resonant narrative journey.
Execution by Electra
As the appointed fit-out contractor, Electra was responsible for delivering the complete interior architectural build of the pavilion, working in close partnership with Bewunder.
Scope of Work:
- Precision fabrication and installation of all interior elements, including screen frames, integrated nozzles, curved projection surfaces, and structural finishes
- High-end craftsmanship aligned with Bewunder’s creative vision and international quality standards
- Seamless coordination across global stakeholders and time zones to ensure timely delivery and flawless execution
This project marks a significant milestone in Electra’s international expansion, showcasing our ability to deliver complex, high-profile builds in Asia with the same precision and reliability that define our work in the Middle East.
Setup Period: November 21, 2024 – March 15, 2025
