AN IMMERSIVE EVENT TO REFLECT DUBAI'S INNOVATION AND CREATIVITY
Client: The originals Arabia | Event: Dubai Future Foundation | Location: Dubai, UAE The Client's Brief
The client wanted an immersive, futuristic installation that reflects Dubai’s innovation and creativity. Key features include mirrored surfaces for infinite space, a holographic entrance, and an interactive water ripple machine that syncs sound and visuals. The experience should be multi-sensory, memorable, and embody Dubai’s visionary spirit.
ELECTRA, ET GLOBAL's brand for the locations Dubai and Riyadh, took the lead and created something truly extraordinary.
Our Services
- Project Management
- Execution
- Concept and Design
Concept and Design
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The Inside Concept: Featuring mirrored ceilings and floors, this design creates a surreal, immersive space that captures Dubai’s boundless creativity and innovation
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Entrance Facade: A holographic mirror-effect structure with a unique, asymmetrical form that evokes the sensation of stepping into an alternate dimension.
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At the Center of the Room: A water ripple effect machine (created by us), which provided visitors with an immersive auditory experience, synchronized with visual effects of water reacting to various frequencies.
