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Dubai Future Foundation

Client:  The originals Arabia  | Event:  Dubai Future Foundation  | Location:  Dubai, UAE 

Step into a realm where innovation takes Centre stage.

The client's brief

The client wanted an immersive, futuristic installation that reflects Dubai’s innovation and creativity. Key features include mirrored surfaces for infinite space, a holographic entrance, and an interactive water ripple machine that syncs sound and visuals. The experience should be multi-sensory, memorable, and embody Dubai’s visionary spirit.

 

What we delivered — a project snapshot
Concept & design

  • The Inside Concept: Featuring mirrored ceilings and floors, this design creates a surreal, immersive space that captures Dubai’s boundless creativity and innovation
  • Entrance Facade: A holographic mirror-effect structure with a unique, asymmetrical form that evokes the sensation of stepping into an alternate dimension.
  • At the Center of the Room: A water ripple effect machine (created by us), which provided visitors with an immersive auditory experience, synchronized with visual effects of water reacting to various frequencies.
  • Setup: 2 days
 
 
 
 
 
 
Services involved

Project Management & Execution

 

Why did the customer choose us?

Electra was chosen for its ability to handle demanding, out-of-the-box projects, and its ability to integrate technology into events builds.  

 

 

 

 

Let’s Build Your Experience: Imagine what we could create for your next launch, activation or event. 

 

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