WHERE MAGIC MEETS TRAVEL
Client: Disney Destinations International | Event: ITB 2026 | Location: Berlin, Germany
At ITB Berlin 2026, the DACH team of Disney Destinations International showcased a vibrant brand presence that brought together several of Disney's most iconic travel and experience worlds under one roof.
For ET GLOBAL, this marked the first realization of a trade show booth for Disney. The goal was to connect the distinct brands: Walt Disney World Resort in Florida, Disneyland Paris and Disney Cruise Line, within a clearly structured, open spatial concept, while simultaneously making each of their unique experience worlds visible.
The iconic Mickey Mouse ears framed the booth and created an inviting atmosphere, while large-scale visual installations brought the various destinations to life in an emotional way. Interactive elements such as a selfie wall and a popcorn station added playful moments, inviting visitors to become part of the Disney universe themselves.
The result was an open, communicative meeting point for international tour operators and partners, an immersive brand space that made the fascination of Disney Destinations tangible throughout the exhibition.
