Daimler Truck at Eurosatory 2026

The stand concept unites two distinct brand worlds into one coherent whole. At its heart is a two-level "container city" built from large and small modular event containers in dark grey. The two side wings house the separate spaces of Mercedes-Benz and Daimler Truck, while the central structure serves as a shared lounge. A standalone foyer with info point and storage completes the layout. Generous glazing brings plenty of daylight inside, creating an open and welcoming atmosphere.

Long-distance impact is achieved through a long, cubic façade structure running along the green belt, a textile-clad scaffolding construction whose graphically designed surfaces carry the Mercedes-Benz stars. In front of it, a spacious terrace invites visitors to linger. The front section of the container city features a second, loosely arranged level that primarily acts as a graphic carrier and bridge roof. A central, multi-level platform connects the two sides of the stand, while a side ramp ensures step-free access. Eight-metre flagpoles add further vertical accents.

As an outdoor stand, the presence faced demanding conditions: prolonged rain, strong wind loads and intense UV exposure. Carefully engineered solutions for sealing, drainage and structural safety kept the stand reliable and secure throughout the entire show.

The outcome is a brand space that unites two companies under one roof without blurring their individuality: technically demanding, visually powerful and a true visitor magnet at Eurosatory 2026.