THE FIRST MAJOR SHOWCASE OF THE NEW BRAND IDENTITY
Client: Cargill | Event: IPPE 2026 | Location: Atlanta, USA
Why Cargill Selected ET GLOBAL
Cargill chose ET GLOBAL as its partner for both the IPPE booth and the Terminus Customer Event because of the team’s proximity to Atlanta and the ability to maintain constant, reliable communication throughout the entire pre-show process. Having a local partner was a major advantage, enabling quick coordination, in-person collaboration when needed, and a high level of responsiveness leading up to the show.
Core Idea Behind the 2026 IPPE Booth
The booth was designed to introduce and embody Cargill’s completely new corporate branding. This was the first major public expression of the rebrand, and the booth needed to communicate a clear message: “Next Level. Realized.” The goal was to show the industry what the new Cargill looks like, modern, elevated, and future-focused while still grounding the experience in the company’s long-standing leadership in protein and nutrition.
Client Response and Partnership Experience
Cargill saw the booth and the Terminus Customer Event as an important first step in building a long-term partnership with ET GLOBAL. Their response centered on how well the new brand came to life across both experiences and how smoothly the entire process came together in a year filled with big changes. They appreciated the consistency of the rebrand across the booth and the event, the attention to detail in the design work, and the way both environments felt connected without being repetitive.
