SPEED-DRIVEN EXHIBIT DESIGN
Client: Broccoli AI | Event: RoofCON 2026 | Location: Oklahoma City, USA
At RoofCON 2026, ET GLOBAL onboarded a new client, Broccoli AI, by rapidly delivering a premium, custom-built exhibit that matched the speed and ambition of their fast-growing brand. This project showcased our ability to support high-velocity clients with solutions that are both strategic and fully scalable.
Our Services
- ET GLOBAL was selected for our custom fabrication expertise and our ability to execute within a compressed production schedule. As a rapidly expanding AI company, Broccoli AI required a partner capable of translating their vision into a premium, custom-built environment, without compromising on speed. Our in-house design-to-build model and agile turnaround were key differentiators.
- The initial concept originated directly from the client's sketch and creative direction. With support from our design team, that early idea evolved into a fully realized, show-ready structure that elevated the original concept while staying true to the brand. The structure was engineered for scalability, enabling components to be reused and adapted. It was successfully redeployed at their second event with the same footprint, with plans to scale elements for both larger and smaller configurations at future shows.
- Although the project began as a last-minute engagement with an extremly tight timeline, our ability to meet their aggressive trade show schedule led to a deeper partnership. Following the initial success, the collaboration expanded immediately. With approximately 60 events anticipated, this engagement has grown into an ongoing exhibit partnership focused on scalibility and long-term growth.
