A LEGACY OF CREATIVITY AND CRAFT
Client: Art Dubai | Event: Art Dubai 2025 | Location: Dubai
The Client's Brief
For 18 consecutive years, ELECTRA, our brand for exhibitions and events in the Middle East, has proudly partnered with Art Dubai as its exhibition management expert. Each edition brings a new level of ambition: scaling impact, pushing design boundaries, and deepening sustainability. For the 2025 fair, the client envisioned a world-class experience that blends function, aesthetics, and environmental responsibility.
Key Objectives:
- Refined gallery layouts for optimal artwork presentation
- Immersive communal spaces for cultural engagement
- Visually distinctive build elements with operational efficiency
- Strong integration of sustainable practices across materials and lifecycle
Our Services
- Custom Production Elements
- Furniture Rental
- Exhibition Built
ELECTRA co-created a seamless environment that elevates the art experience:
- Immersive, cohesive spaces tailored to diverse art styles
- Thoughtful spatial planning to showcase artworks at their best
- Bespoke client areas reflecting brand identity and prestige
- Balance of functionality and elegance for visitor comfort
Our Design
- New truss & lighting system for enhanced visibility and structural support
- Refined walling across all sections for improved spatial definition
- Distinct zones for Contemporary, Bawwaba, Modern, and Digital art
- Bespoke lounges for premium partners like Piaget, Ruinart Bar, and Art Bar
- Curated furnishings to complement the artistic atmosphere
Our Awards
ELECTRA received the “Achievement in Production Management” award at the WOW Awards Middle East for our work on Art Dubai.

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