Sustainability strategy and know-how for exhibition stand construction and events on a new online hub
The new sustainability hub provides information on modular exhibition stands, resource efficiency, certifications, materials and exhibition stand logistics. Related articles offer companies guidance on planning more sustainable exhibition and event projects.
September 17th, 2026
ET GLOBAL has published a new information section on its website dedicated to sustainability in trade fair stand construction and events. The digital hub brings together the company’s sustainability strategy, information on certified management systems, and specific approaches to extending the lifespan of materials and components. The pages are complemented by specialist articles on modularity, material selection, logistics, certifications and credible sustainability communication in the blog section.
Trade fair and event projects are often associated with high material consumption, significant transport costs and short-term use. The new section highlights the areas where companies can influence resource use right from the planning stage. These include, in particular, reusable and adaptable structures, conscious material selection, the refurbishment of existing components, and regionally organised storage and logistics processes.
Sustainability as an ongoing process of development
The Sustainability Hub is centred on a pragmatic approach. More sustainable trade fair and event projects do not arise from a single measure, but from the interplay of design, materials, construction, logistics, storage and potential subsequent uses. At the same time, projects differ in terms of budget, timeframe, design and logistical requirements. That is why ET GLOBAL does not rely on blanket promises, but on transparent approaches that are developed step by step.
The published sustainability strategy is based on the three pillars of Environmental, Social and Governance. Key priorities include the further development of the CO₂e data set, the promotion of reuse and circularity, more responsible supply chains, and clearly defined structures and responsibilities.
“In exhibition stand construction, sustainability is not a snapshot in time, but a journey of development. We are honest enough to say that we cannot change everything at once. However, we are consistent enough to take a step further in every project. We see this approach as part of our corporate responsibility towards our clients, our staff and the industry.”
Dr. Magnus Ekerot, CEO at ET GLOBAL
Focus on modular exhibition stands and reusability
One focus of the new information resource is on modular exhibition stands. Standardised structural elements can be adapted for different floor areas and event formats, stored after use, and reused for future projects. Whether and to what extent reuse is possible depends on the specific project requirements, storage conditions and planned subsequent uses.
The hub also explains how material selection and logistics can be taken into account right from the early stages of a project. Criteria such as durability, demountability, reusability, recyclability and material origin play just as important a role as transport weight, regional storage concepts and coordinated material flows.
Certified processes provide guidance
A dedicated section provides information on ET GLOBAL’s management systems and external assessments. These include ISO 9001 for quality management, ISO 27001 for information security, ISO 14001 for environmental management and ISO 20121 for sustainable event management. In addition, the company participates in the EcoVadis Sustainability Rating. These certifications do not confirm the blanket sustainability of individual projects, but rather establish a structured framework for responsibilities, processes and continuous improvement.
Expert articles for reliable project planning
To complement the Sustainability Hub, ET GLOBAL has published a series of specialist articles. The articles cover more sustainable planning of modular exhibition stands, suitable exhibition stand construction materials, the importance of certifications, more resource-efficient exhibition stand logistics, and the transparent communication of sustainability measures.
There is a particular focus on credible sustainability communication. The relevant article explains why environmental claims should be based on verifiable processes, reliable information and transparent documentation.
