March 3rd, 2025
ET GLOBAL is pleased to announce the appointment of Dr. Magnus Ekerot as its new global Chief Executive Officer (CEO), effective immediately. With an impressive track record of leading global companies in the technology, security, and telecommunications sectors, he brings extensive expertise and a visionary approach to lead ET GLOBAL into its next phase of growth and innovation.
ET GLOBAL recently consolidated its expertise and brands—KECK, Bluepool, and EXCITE—under one umbrella group. As a leading provider of innovative solutions for trade shows, events, and brand spaces, this integration strengthens our industry leadership and enables us to create groundbreaking brand experiences worldwide.
Dr. Magnus Ekerot has held several key C-level positions, most recently as Global Senior Advisor at VTech (computer technology, telecommunications), where he further developed electronic learning and communication technologies. Previously, he held senior positions at Gigaset (telecommunications solutions), Bosch Security (security systems), Kinly (unified communications), and the TKH Group (image processing and security technologies), demonstrating his ability to drive strategic growth and operational excellence.
ANNOUNCEMENT BY DR. MAGNUS EKEROT
"I am honored to join ET GLOBAL at such a crucial stage. The company has a great tradition, a talented team, and enormous potential for growth and innovation. My focus will be on strengthening our market position, fostering a culture of collaboration and creativity, and ensuring that we continue to deliver exceptional value to our customers—with our core promise: Your Success. Our Passion. I look forward to working closely with the team, seizing new opportunities, driving meaningful change, and taking ET GLOBAL to the next level."
With Dr. Magnus Ekerot at the helm, ET GLOBAL is well positioned for a dynamic future and reaffirms its commitment to groundbreaking solutions and exceptional brand experiences worldwide.
Welcome on board, Magnus!
