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A large exhibition hall with numerous visitors walking between various booths. Two prominently designed booths with the sign “NEURA” dominate the foreground. The floor is covered with a blue carpet, and numerous lighting elements and displays create a modern atmosphere.

GALAXY AWARD IN GOLD FOR NEURA AT AUTOMATE 2024

ET GLOBAL was honored for their design of NEURA Robotics' exhibition stand in Chicago.

SUCCESSFUL COLLABORATION WITH NEURA ROBOTICS

October 10th, 2024

ET GLOBAL has been honored with the prestigious Galaxy Award in Gold for the outstanding design and execution of NEURA Robotics’ booth at Automate 2024 in Chicago. The booth marked a major milestone for the German startup, founded in 2019, aiming to strengthen its presence in the U.S. market and significantly boost brand awareness.

The project’s goal was not only to generate leads but also to expand partner business in the U.S. A particular challenge was the spatial layout: two areas of 2,000 square feet each were separated by a corridor. Thanks to an innovative design featuring a luminous edge, the two spaces were visually connected, creating a cohesive and striking overall appearance.

The minimalist black-and-white design, showcasing over 50 robots in live action, drew significant attention and clearly distinguished NEURA Robotics from other exhibitors. This impressive presentation led to overwhelming success: the original lead target was exceeded threefold.

A key factor in this success was the close collaboration between ET GLOBAL’s European and American teams. While the concept and design were developed in Europe, the U.S. team ensured high-quality execution on site. This transatlantic cooperation highlights ET GLOBAL’s global expertise in delivering international projects efficiently and creatively.

 

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