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Yellow-lit highways leading through bluely-lit buildings and skyscrapers, repesenting the interconnectin brands bluepool and ET GLOBAL.

bluepool becomes ET GLOBAL

For years, bluepool has stood for high-quality exhibition construction and reliable project execution with a strong agency mindset and a distinct digital affinity. Now, we’re taking the next step: bluepool becomes ET GLOBAL.

Our Journey: from bluepool to ET GLOBAL

Frankfurt, 2025

bluepool was born from the merger of experienced specialists in exhibition construction and brand architecture. With a strong focus on quality, service, and international delivery, bluepool successfully realized numerous projects in cooperation with renowned agencies.

The acquisition by ET GLOBAL is part of our strategic evolution. It reflects our international orientation and our expanded portfolio of digital brand experiences and services for agencies.

What stays

  • Our passion for brand spaces
  • Personal support from experienced project teams
  • Highest quality in planning and execution
  • Expertise in working with agencies

 

What changes

  • The name: bluepool is now ET GLOBAL
  • The perspective: More global, more modern
  • The offering: Enhanced with digital formats, hybrid events, and sustainable solutions

ET GLOBAL now

As ET GLOBAL, we are now a globally active partner for brand spaces: physical, digital, and hybrid. Our services include:

  • Trade fair appearances, exhibition construction, and booths
  • Showrooms and brand spaces
  • Events & roadshows
  • Digital and hybrid brand experiences

With an international network and an interdisciplinary team, ET GLOBAL delivers solutions for brands that want to make an impact.

Contact Us

Let´s create something remarkable together. Reach out to us by sharing how we can help you and your brand.

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