February 29th, 2024
For more than 28 years, Lufthansa Group and ET GLOBAL have shared a pioneering partnership in live marketing and trade fair experiences. At ITB 2024, the two companies celebrate this milestone with an innovative brand showcase.
Designed as an inspiring gallery visit, the exhibition reflects the identity and values of the Lufthansa Group in all their diversity. Visitors can explore the entire Lufthansa family and gain insights into the customer journey across all airlines. The focus: a seamless, group-wide customer experience that is emotional, authentic, and future-oriented.
Dierk Prüssing, Senior Executive Consultant at ET GLOBAL, emphasizes:
“For almost three decades, we’ve had the privilege of supporting Lufthansa Group with creative, customer-centric productions. The secret of our long-standing relationship lies in close collaboration and the ability to deliver flexible solutions for special projects.”
With this appearance, Lufthansa Group and ET GLOBAL not only highlight their innovative strength but also celebrate a partnership that has set standards for 28 years.
