TAG Heuer Retail Display at Dubai Mall

Client: TAG Heuer | Event: Window Display Dubai Mall | Location: Dubai Mall

The Client's Brief

Create a standout window display celebrating TAG Heuer as the Official Timekeeper of Formula 1—installed in both boutique windows to capture attention and reflect the brand’s racing spirit. Our brand for exhibitions and events in the Middle East, ELECTRA, took over this project, and delivered striking results.

What we delivered

Our services included technical drawings, material consultation, production, and installation.

The concept was highly inspired by Formula 1, the display fused speed, precision, and bold visual storytelling. Key features included:

• Custom lighting mimicking F1 traffic signals (red, yellow, green)

• A dynamic racetrack visual anchoring the motorsport theme

• A striking ‘WE ARE BACK’ illuminated lightbox framed for impact

Setup Time: 1 day

Our Challenges

With less than 1 meter of window access, our team engineered every element for compact assembly and flawless installation—delivering high visual impact without compromise.

Our Client's Feedback

As a trusted partner, ELECTRA consistently delivers high-impact retail activations with precision, speed, and standout quality—making us TAG Heuer’s go-to team for every project.

"We are very happy with the result. The display met our expectations fully and reflected the Formula 1 theme perfectly."