BRAND EXPERIENCE KICKOFF DURING IPPE
Client: Cargill | Event: Terminus 330 Event | Location: Atlanta, USA
Project Overview
Cargill aimed to strengthen its presence at IPPE by hosting an off-site event that extended its rebranding efforts beyond the trade show floor. Although the company maintains an office in Midtown Atlanta, the team selected a venue within walking distance of the Georgia World Congress Center to ensure convenience for attendees and to keep the experience closely connected to the show. The event was designed for Cargill’s customers, partners, and employees, bringing together the full community that supports the brand.
Held on the afternoon of IPPE’s opening day, the event provided a timely opportunity for guests already in the area to transition directly from the show to a relaxed, social environment. Music, entertainment, and refreshments created a welcoming atmosphere where attendees could engage with the brand in a more personal and conversational way. The Terminus space offered the accessibility and flexibility needed to build a fully branded environment that reflected Cargill’s customer-centric values and the foundations of its identity. The space incorporated graphics, branded lighting, and a range of visual elements that brought the rebrand to life in a creative way. Branded items were also available for guests to take home, adding a tangible layer to the experience.
Feedback from the Cargill team emphasized the success of the activation. They noted the strong support from staff, smooth coordination with the venue, well executed giveaway, and the thoughtful design of the space. The event complemented their presence at IPPE while standing on its own as a creative and memorable expression of the brand.
