A SUPERMARKET OF INNOVATIONS FOR POLY-CLIP
Client: Poly-clip System, Günther Maschinenbau & Process-Pack Deutschland | Event: IFFA 2025 | Location: Frankfurt/Main, Germany
The Client's Brief
Poly-Clip System is a global market leader in clip closure systems and processing solutions for the food industry. Günther Maschinenbau develops innovative machines for curing, marinating and processing meat and other food products. Process-Pack Deutschland provides packaging and process tecnology, including live cooking and demonstration concepts.
The brief was to create an exhibition environment that positions all three brands as leaders in food processing innovation with a clear focus on product experience, live demonstration and an open, inviting atmosphere that encourages interaction and dialogue.
Our Services
- Strategy and consulting
- Project management and execution
- Concept and design
Our Design and Concept
- Concept: A "Supermarket of Innovations"-placing end products and applications center stage
- Design: Clear visitor routing with themed highlight areas and transparent media elements
- Poly-Clip supermarket at the main entrance for a strong first impression
- Central Innovations Boulevard guiding guests through the stand
- Interactive zones with transparent screens blending information and fascination
- Dedicated live demonstration area for Günther machinery
- Process-Pack frontcooking zone integrated into the hospitality concept
Our Challenges
- Coordinating multiple brands within one cohesive space
- Integrating live production and cooking demonstrations into the flow of the stand
