AN EXTERNAL PROJECT ON WATER
ELECTRA, ET GLOBAL's brand for exhibitions and events in Dubai and Riyadh, is the only company to have ever constructed a floating structure of this scale on the Dubai Fountain. Commissioned by their client Platinum, ELECTRA built the floating platform and delivered the complete interior fit-out for the Jaeger-LeCoultre “Stellar Odyssey” exhibition.
To bring the brand’s vision to life, the team created five distinct areas, including an immersive digital experience room, a bar, and a workshop space.
Covering a total area of 1,500 square meters, the main structure was built using ELECTRA’s Cube Tent system, fully customized with branded cladding. In addition, Electra provided bespoke interior elements and premium furnishings from their rental collection.
