Client: Poly-Clip System, Günther Maschinenbau & Process-Pack Deutschland | Event: IFFA 2025 | Location: Frankfurt/Main, Germany
“A Supermarket of Innovations”
Poly-Clip System is a global market leader in clip closure systems and processing solutions for the food industry. Günther Maschinenbau develops innovative machines for curing, marinating and processing meat and other food products. Process-Pack Deutschland provides packaging and process tecnology, including live cooking and demonstration concepts.
The client's brief: Inspire. Engage. Showcase.
Create an exhibition environment that positions all three brands as leaders in food processing innovation - with a clear focus on product experience, live demonstration and an open, inviting atmosphere that encourages interaction and dialogue.
What we delivered — a project snapshot
- Concept: A "Supermarket of Innovations"-placing end products and applications center stage
- Design: Clear visitor routing with themed highlight areas and transparent media elements
Structure
- Poly-Clip supermarket at the main entrance for a strong first impression
- Central Innovations Boulevard guiding guests through the stand
- Interactive zones with transparent screens blending information and fascination
- Dedicated live demonstration area for Günther machinery
- Process-Pack frontcooking zone integrated into the hospitality concept
Challenges? Handled.
- Coordinating multiple brands within one cohesive space
- Integrating live production and cooking demonstrations into the flow of the stand
