A MISSION BROUGHT TO LIFE
Client: National Recycling & Waste Association | Event: Consumer Electronics Show (CES) 2026 | Location: Las Vegas, USA
At CES 2026, ET GLOBAL partnered with NRWA to deliver a custom solution that aligned with their vision and created a collaborative, personalized experience. Through thoughtful design and strategic spatial storytelling, ET GLOBAL transformed the booth into a cohesive experience that guided attendees through the client's overarching narrative.
Our Services
- National Waste and Recycling Association introduced a unique theme centered on the proper disposal of electronic batteries. CES, being one of the world's largest electronic showcases, served as the ideal environment to highlight their mission and amplify their message.
- Our design team focused on creating intentional and balanced aesthetics, ensuring that the elements supported the story without overshadowing the brand itself. The goal was to deliver a memorable experience that kept the company at the forefront while still drawing attendees and encouraging engagement.
- To enhance engagement, the Airstream trailer incorporated an interactive iSpy,style activity that encouraged attendees to explore the space and search for hidden batteries.
Client Perspective
National Recycling & Waste Association expressed that they never felt like "just another account". Their appreciation for our personalized approach has strengthened the partnership and opened the door to future opportunities.
Next steps
This exhibit debuted at CES in January of 2026, and we are now preparing for Waste Expo. Our focus is on refining the design and ensuring flawless execution as part of their multi-event strategy.
