LiuGong at bauma 2025 in Munich

Client: LiuGong | Event: bauma 2025 | Location: Munich, Germany

The Client's Brief

Create an impressive appearance for LIUGONG under the principle „Striking Forward“ that incorporates spaces indoors an outdoors.

Our Services

• Strategy and consulting
• Design and concept
• Project management and execution

Our Concept

• The concept revolved around a striking pathway, purposefully designed to draw visitors into the stand with an almost magnetic allure, while providing clear orientation and guiding them seamlessly through the area
• Along this path, the outdoor demo area and LED stage stood prominently, capturing interest and excitement as they led guests deeper into the experience
• As a grand finale, the pathway develops into a monumental slash that acts as a true landmark, symbolizing the brand, progress and forward momentum
• The design element reflects a vision of modernity and innovation, capturing timeless elegance while projecting a future-oriented mindset
• Inside the building, guests experienced a clean technical look combined with an inviting atmosphere, with a two-level atrium with a slash light sculpture as well as several product stages and cozy seating areas

Our Design

• Our design embodied the essence of "Striking Forward" by using bold and dynamic shapes, seizing attention and creating a powerful first impression
• The “Slash” as main design element directly drew from Liugong's visual identity
• It represented consistent growth, the ascent to new heights, and the continuous increase of success and prosperity
• This symbolic expression of dynamism and progress perfectly reflected Liugong’s values: resilience, innovation, and a clear forward-thinking vision

What Our Client had to say

"We were extremely happy with booth design, as well as with onsite construction work, and look forward to working with you again."

Natalia Stawiska, LiuGong