Client: Krones | Event: drinktec 2025 | Location: Munich, Germany
At this year’s drinktec in Munich, we realized a truly collaborative brand experience for our long-standing client Krones AG. In addition to the main hall of Krones, the subsidiaries Netstal, Krones Recycling, and MHT Mold & Hotrunner Technology AG were integrated into a shared exhibition booth for the very first time.
Our Services
- Strategy and consulting
- Design and concept
- Project management and execution
The concept focused on unity through clarity: each brand was presented with its own distinctive color identity and strong brand wall. At the heart of the booth: a shared hospitality area that welcomed visitors for conversations and connections – offering open sightlines to every brand space. Despite the cohesive overall appearance, each company maintained its individual brand presence through dedicated lounge areas that encouraged focused discussions in a pleasant setting.
Our Challenges
- Aligning multiple brand identities under one cohesive booth architecture
- Ensuring consistent visual storytelling while maintaining individual brand spaces
- Creating open sightlines and intuitive visitor flow across all brand zones
