Create an impressive appearance for LIUGONG under the principle „Striking Forward“
What we delivered — a project snapshot
Concept
The concept revolved around a striking pathway, purposefully designed to draw visitors into the stand with an almost magnetic allure, while providing clear orientation and guiding them seamlessly through the area
Along this path, the outdoor demo area and LED stage stood prominently, capturing interest and excitement as they led guests deeper into the experience
As a grand finale, the pathway develops into a monumental slash that acts as a true landmark, symbolizing the brand, progress and forward momentum
The design element reflects a vision of modernity and innovation, capturing timeless elegance while projecting a future-oriented mindset
Inside the building, guests experienced a clean technical look combined with an inviting atmosphere, with a two-level atrium with a slash light sculpture as well as several product stages and cozy seating areas
Design
Our design embodied the essence of "Striking Forward" by using bold and dynamic shapes, seizing attention and creating a powerful first impression
The “Slash” as main design element directly drew from Liugong's visual identity
It represented consistent growth, the ascent to new heights, and the continuous increase of success and prosperity
This symbolic expression of dynamism and progress perfectly reflected Liugong’s values: resilience, innovation, and a clear forward-thinking vision
Let’s Build Your Experience: Imagine what we could create for your next launch, activation or event.
