ELECTRA SETS THE STAGE FOR BINANCE BLOCKCHAIN WEEK
Dubai became the epicenter of blockchain innovation as Binance Blockchain Week 2024 unfolded across four premium locations, with the Coca-Cola Arena as the main stage. In collaboration with ET GLOBAL Singapore and GPJ Experience Marketing, ELECTRA, our brand for exhibitions and events in the Middle East, played a key role in bringing Binance’s vision to life by delivering immersive spaces, cutting-edge installations, and seamless activations that defined the event.
A Spectacle at Coca-Cola Arena
At the heart of the event, ELECTRA transformed the Coca-Cola Arena with a bold venue branding strategy, blending impactful interior and exterior elements to create a futuristic and engaging environment. Every detail was designed to elevate the attendee experience and reflect Binance’s commitment to blockchain progress and innovation.
Beyond the Main Stage: A Multi-Venue Experience
Binance Blockchain Week 2024 extended beyond the arena to three additional premium locations across Dubai, ensuring a cohesive brand experience:
- Rove Hotels City Walk: A tech-driven activation space for networking and engagement
- Tapasake at One&Only Royal Mirage Za'abeel: A sophisticated setting for exclusive conversations and industry insights
- Nikki Beach Dubai: A vibrant, experiential space blending blockchain discussions with an upscale beachside ambiance
By creating a consistent brand presence across all venues, Electra demonstrated its expertise in large-scale event production and its ability to combine innovation with strategic execution.
Agency Partner: GPJ Experience Marketing
