EXPERIENCE AND MARVEL: THE "WOLRD OF SCHOTT" SHOWROOM
ET GLOBAL was honored with the German Design Award in 2017 in the Retail Architecture category for its innovative design and exhibition concept developed for long-standing client SCHOTT AG. Under the motto “Experience and Marvel,” the newly created “WORLD OF SCHOTT” showroom invited visitors on an immersive journey into the world of SCHOTT’s glass and technology.
Located at the Erich Schott Centre in Mainz, the permanent exhibition was redesigned to showcase the diversity and innovation of SCHOTT’s special glass and glass-ceramic products. Spanning 500 square meters, the space offered customers and business partners a hands-on experience, encouraging exploration and interaction with the exhibits.
In close collaboration with SCHOTT, ET GLOBAL’s design team developed a distinctive modular design language and material concept. Visitors were guided through the exhibition like rays of light in an optical structure, creating a dynamic and engaging brand space. The strategic arrangement of walls, plinths, and seating elements allowed for unique viewing angles, offering a fresh perspective on the exhibits.
Following its success, the “WORLD OF SCHOTT” showroom received a second prestigious accolade: the iF Design Award, further cementing its status as a benchmark in experiential brand architecture.
