DIGITAL TRADE FAIR BOOTH FOR HAUFE
At the virtual edition of the HR trade fair Zukunft Personal 2020, the Haufe Group appeared with an entire online version of its originally planned exhibition stand concept.
By connecting the virtual environment to the existing event platform, creating an interface for face-to-face consulting, integrating chat tools for quick user support, using 360° video panoramas, formats for proactive addressing and a live overview tool for booth traffic, the leader's presence in terms of academic education and learning became a success despite pandemic time. The digital brand world designed and provided by the ET GLOBAL team made Haufe's vision for an innovative working world tangible.
An eye-catching design that conveyed creativity and workshop mindset invited visitors to immerse themselves in the interactive 360-degree experience. The workshop area provided an optimal forum for professional interaction with customers, prospects as well as employees and generated valuable input for Haufe's expertise as a partner for digital transformation in HR development.
In the flexible Haufe Experience Tunnel, audiovisual stories and interactive gamification formats aroused the curiosity of visitors and created a lasting brand perception.
