Tag Heuer Window Animation at Dubai Mall

Client: TAG Heuer | Event: Window Animation Dubai Mall | Location: Dubai Mall

TAG Heuer Window Pop-up Precision Meets Performance

The client's brief

Create a standout window display celebrating TAG Heuer as the Official Timekeeper of Formula 1—installed in both boutique windows to capture attention and reflect the brand’s racing spirit.

What we delivered — a project snapshot

Concept & Design

Inspired by Formula 1, the display fused speed, precision, and bold visual storytelling. Key features included:
- Custom lighting mimicking F1 traffic signals (red, yellow, green)
- A dynamic racetrack visual anchoring the motorsport theme
- A striking ‘WE ARE BACK’ illuminated lightbox framed for impact
Setup Time: 1 day

Challenges? Handled

With less than 1 meter of window access, our team engineered every element for compact assembly and flawless installation—delivering high visual impact without compromise.

Services involved

Technical Drawing
Material Consultation
Production and Installation

Why did TAG Heuer choose us?

As a trusted partner, Electra consistently delivers high-impact retail activations with precision, speed, and standout quality—making us TAG Heuer’s go-to team for every project.

What the customer had to say

"The client was very happy with the result. The display met their expectations and reflected the Formula 1 theme perfectly."

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