Varian at ASTRO
Synchronized rigging, moving scenery, lighting, lasers, video and projection mapping combined to reveal Varian’s Halcyon system to a packed audience that filled the 20’ aisle for the full length of the 140’ booth.
When Varian, the world leader in radiotherapy and radiosurgery systems and software, wanted to wow attendees at ASTRO for the American launch of their Halcyon system, they selected ET Global to design their 80’x140’ exhibit.
The ASTRO exhibit was selected for the global debut of Varian’s sleek new corporate ID. Getting a first look at the newly approved graphics only 8 weeks before the show, ET, working closely with Varian’s graphic group, was able to incorporate the new ID and marketing materials throughout the booth.
In addition, ET found a way to include Varian’s meeting rooms within the booth space for the first time at ASTRO, using two of ET GLOBAL's system double decks within the custom design.
Our client was thrilled that our excellent teaming resulted in a seamless integration of product display, exhibit design, and technology with an installation taking less time than ever before at ASTRO.
The Bitzer company showroom in Sindelfingen is a captivating brand world that presents the multiple stakeholders of the refrigeration and air conditioning innovator with its latest global developments and appeals to all their senses. Located directly next to the reception area of the company's new headquarters, which will be occupied in 2019, the spacious exhibition area is a testament to innovativeness and excellence.