"Experience Audi!"
Under the motto "Experience Audi!", Audi AG celebrated the grand Audi Family Festival for its employees in October 2023.
Around 90,000 Audi employees and their families got insights into production and technology at the Ingolstadt, Münchsmünster, and Neuburg sites, met famous athletes, and enjoyed a cultural program with 160 acts on eight stages.
Various departments highlighted topics such as body construction, Audi Sport Customer Racing, and Corporate Citizenship, making the brand's history, present, and future tangible. In Ingolstadt, facilities like the Design Center, production halls, and the factory fire brigade opened their doors.
Of course, cars were also a central theme: besides test drives with electric models in Neuburg, unforgettable moments awaited visitors on the testing and trial track, for example, in an Audi R8 LMS GT2, the most powerful sports car in the history of the customer sports program with 640 horsepower. Formula 1 fans could demonstrate their skill with the impact wrench during a timed tyre change, and the photo opportunity with the striking Audi Launch Livery on the F1 show car excited motorsport enthusiasts as much as the time trials in the eSport simulator on famous Grand Prix tracks.
As an implementation partner, ET GLOBAL developed an efficient logistics concept that ensured a flawless event flow at the three different locations: 100 fitters positioned the numerous required components and furniture on the extensive factory premises and transported them back to their various storage locations after the festival.
